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Rory Dougherty divider

Rory F. Dougherty, President / Chief Executive Officer - Mr. Dougherty was born and raised in western Pennsylvania where he graduated from Lock Haven University with a Bachelor of Science degree in 1976. He then moved to Florida in 1977 and entered the insurance industry at age 22 as an agent with a small life and health agency in Vero Beach, Florida. He purchased the agency in 1985 and renamed it Florida Health Agency of Vero Beach, Inc. The name was then changed to Florida Insurance Services, Inc. in 1991.

The agency grew rapidly under his leadership marketing life, health and annuity products and received numerous national sales awards from many large insurance companies.

In 1996, Florida Insurance Services started a new division called Senior Life division, which was created solely to sell final expense life insurance. In 1997, this division was renamed Senior Life Services. Mr. Dougherty has had more than 37 years of successful sales and management experience in the insurance industry.

Sales / Marketing

Paul McDonald

Paul McDonald, Executive Vice President / Sales Director - Mr. McDonald graduated with a Bachelor of Science Degree from Kings College, London University, England in 1961. He chose insurance as a new career when he joined Combined Insurance Company of America in 1966 as an agent.

He helped Combined Insurance Company to build their United Kingdom operation under the leadership of W. Clement Stone and was promoted through the ranks from rookie agent to sales manager, sub-regional manager, regional manager and finally Vice President of Sales in 1978, when he controlled a career sales force of 1,000 plus agents. He was later promoted to a Vice President position in the company’s Chicago head office then left the organization in 1985.

He subsequently set up and ran his own life and health agencies in Texas and Florida then accepted a position with Mr. Dougherty and Florida Insurance Services in late 1991. He has been instrumental in helping Florida Insurance Services and now Senior Life Services to grow and expand nationally since that date.

Mr. McDonald has had more than 48 years of successful sales management and sales force development experience in the insurance industry.

Jonathan Blackburn


Jonathan D. Blackburn, Vice President / Sales Director - Mr. Blackburn graduated with a Bachelor of Arts degree from Appalachian State University of Boone, North Carolina in 1997. He then entered into Cemetery Sales at age 22 as a door-to-door sales agent in Winston-Salem, North Carolina working for Service Corporation International. He quickly became one of the top producers in North Carolina.

He was hired as a Sales Director for Stewart Enterprises in 1999 where he built several sales teams in North Carolina and became the top manager in the state. He was also named the companies “Sales Director of the Year” in 2004 and 2006.

He joined Senior Life Services in early 2007 as a Sales Manager and became the “Best New Agent” in 2007, as well as the top Sales Manager in the same year. He was then promoted to Regional Sales Manager in 2008 and by the end of his stay in North Carolina had the largest most productive region in the organization. Since joining the National Home Office Team, Mr. Blackburn has been key in developing our industry leading training system, marketing strategies and growth focus initiatives. He also has assisted our Management team in their individual growth within the company.

Mr. Blackburn has more than 16 years of high-level production and sales management experience.

Chad Mullins

Chad Mullins, Assistant Vice President / Sales - Chad started his insurance career at age 19, following in his father’s footsteps. He started working with Western-Southern in Charlotte, NC quickly becoming the top sales agent on his team. Then at the age of 20 Chad found his home working in the Senior Market where he earned Presidents Club distinction with AmeriLife & Health, while at the same time, earning his degree in Accounting. He then went to work for his Father planning and speaking at Financial Seminars throughout the Carolinas, helping grow the agency to over $3.5 million in Sales.

Chad joined SLS in 2009 and quickly became a top Producer, Manager, Regional Manager and Divisional Manager. As a second generation insurance agent, he brings to the table a youthful wisdom and a passion for knowledge and growth. Mr. Mullins has over 13 years of experience in our industry.


Teresa Colvin divider
Teresa Colvin, Executive Vice President / Administration - Ms. Colvin, a native Floridian, joined Florida Insurance Services in 1995 as head of administration. She was subsequently promoted to Vice President of Administration in 1996 and again to Executive Vice President of all administrative operations in 2003.

Prior to joining Florida Insurance Services, Ms. Colvin held the position of Business Manager at a large Skilled Care Nursing Facility in Vero Beach, Florida.

Tonya Carlson divider
Tonya Carlson, Vice President / Operations - Ms. Carlson was born and raised in Vero Beach, Florida where she joined Florida Insurance Services in 1996 in the Commission Accounting Department. She was promoted to Department Head in 1998 to Assistant Vice President of Administration in 2001 and then to Vice President Administration in 2003.

Prior to joining Florida Insurance Services, Ms. Carlson worked with a large title insurance company in West Palm Beach, Florida where she supervised 25 – 30 employees when she was only 23 years of age.